NSA Storage
Digital transformation across mobile, AI, and self-service rentals
Overview
National Storage Affiliates (NSA) needed to modernize the customer experience while improving operational visibility across hundreds of storage locations.
Over an eight-month engagement, we worked across product, UX, engineering, analytics, and AI initiatives to help transform how customers rented storage units and how operators managed their facilities.
Rather than staffing multiple individual roles, the work required a team capable of moving between strategy, design, engineering, analytics, and implementation.
The challenge
- Friction-heavy rental processes
- Limited self-service capabilities
- Inconsistent visibility into facility performance
- Manual workflows for store associates
- Difficulty comparing pricing against local competitors
- Limited access to actionable operational analytics
Our approach
Working alongside NSA stakeholders, we helped design and deliver several major initiatives in parallel.
Mobile application launch
Built and launched a customer-facing mobile application — a modern self-service experience that reduced dependence on in-store support.
- Manage storage units
- Access account information
- Make payments
- Interact with facility services
MegaMind analytics platform
Designed and developed an internal analytics platform that consolidated operational data, giving leadership and operators faster access to business-critical insights.
- Store performance and facility-level trends
- Occupancy rates and inventory (available vs. rented)
- Revenue performance and profitability metrics
AI-powered competitive intelligence
Developed tools that leveraged AI and market data to compare facility pricing against nearby competitors.
- Identify pricing opportunities
- Monitor market positioning
- Improve revenue optimization strategies
- Respond faster to local market changes
Associate augmentation tools
Created internal systems that surfaced relevant operational information and streamlined workflows during customer interactions — freeing associates to focus on service over manual process.
Website modernization
Refactored portions of the existing customer experience to reduce friction throughout the rental journey.
- Simplifying customer flows
- Improving conversion paths
- Reducing unnecessary steps
- Creating a more intuitive rental experience
Touch-free rentals
One of the most impactful initiatives: a fully self-service rental experience that let customers rent a unit without direct employee assistance.
- Online rentals
- Mobile devices
- In-store kiosks
- QR code-driven workflows
Results
- Modern customer mobile experience
- Centralized operational analytics
- AI-assisted pricing intelligence
- Enhanced associate productivity
- Reduced customer friction
- Expanded self-service capabilities
- Streamlined rental workflows
The bottom line
Most importantly, the initiatives helped NSA create a more scalable digital operating model while improving both customer and employee experiences.
Why it matters
Many organizations attempt to solve problems like these by hiring individual specialists one at a time.
NSA's success came from bringing together product thinking, UX, engineering, analytics, and AI capabilities into a single coordinated delivery effort.
That's the same model Jetty Logic brings to clients today: senior engineering pods that move quickly across disciplines and deliver measurable business outcomes.
Want this kind of pod on your team?
Book a discovery sprint and we'll map the highest-leverage place for senior engineers to plug in.